A year ago I launched Awaken Your CAREERpreneur, both as a way to give an overview of my book of the same name as well as to shift consciousness about the fundamental way career development, and as a consequence, job hunting has shifted. I’m thrilled by the ongoing conversation that has unfolded around how to leverage one’s understanding of the new job market in one’s career development strategizing.
In his new book, Job Searching with Social Media for Dummies, Joshua Waldman has done a stunning job of showing first-time job seekers through to seasoned executives the new rules for using technology to get yourself in front of your prospective employer. I was pleasantly surprised not only at Joshua’s ability to distill LinkedIn, Facebook and Twitter down to the basics for those looking to use these most common social media platforms to connect with recruiters and hiring managers, but also at his comprehensive look at more of the up and coming relevant job hunting and resume sites, e.g., VisualCV, Innovate CV, Simply Hired and job hunting apps for Facebook, LinkedIn and Twitter such as BranchOut, Jibe and CareerAmp.
What I like best about the book is Joshua’s entrepreneurial approach to career development and his compilation of strategies that put the reader in the driver’s seat. Joshua spends a lot of time giving tangible tools for authentic personal brand development. He looks at how to use blogging to develop one’s expertise (both through the strategic development of one’s own site as well as the specific ways to get featured on others’ blogs). Joshua explains the significance of managing your online presence–how to boost it and how to keep it clean and employer-centric. And he really gets inside the mind of hiring managers. Whether you skim the book or read it cover to cover, you walk away understanding exactly what hiring managers are looking for, where they’re looking for you and how to make sure you pop when you get face-time.
Job Searching with Social Media for Dummies is one of those books every person needs in her library whether she is actively looking for a job, wants to position herself for a promotion, runs her own business and simply wants to continue to use social media strategically or dishes job advice to job seekers. I couldn’t believe how many pages I found myself highlighting either because Joshua introduced me to a site I hadn’t heard of or provided a new way of looking at a best practice.